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反思企业做不大的原因

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发表于 2016-9-24 10:02:57 | 显示全部楼层 |阅读模式
为什么国内很多中小企业做不大?我想是因为它们永远停留在“利润+成本”的运营模式,什么产品赚钱就做什么,什么产品不赚钱就碰也不碰。可是现在能做大做强的公司却并非是做产品的公司,像阿里巴巴、腾讯、携程网、滴滴打车之流,他们经商的只是客户或资源。其中很多公司刚开始是并不赚钱,但是为什么它们还能生存下去?很简单就是因为有人不断地给它们投资。难道这些投资人是傻子,被这些企业给骗了不成?其实不然,他们比其他所有人都精明,只要公司一上市所有投资人的钱都能捞回来了。因此做企业的要懂得资本运营才能融到资(当然还得让投资方看到的是企业未来的成长价值,否则也没有议价的筹码),反之不懂得资本运营的企业是永远做不大的。
顺便提一下,为什么中国境内优质的互联网企业都跑到国外上市?难道只是为了跟国际接轨?现在看来我估计是因为在A股上市的企业必须要是赚钱的公司,也就是A股只看重眼前利益而不是长远利益。这样导致中国股市里面的公司大部分在IPO的时候都会把报表整得很华丽,但上市之后就出现连年亏损。因此造假案是层出不穷,如果再抓的话肯定一大堆公司估计都是这样的。
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