反思企业做不大的原因

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为什么国内很多中小企业做不大？我想是因为它们永远停留在“利润+成本”的运营模式，什么产品赚钱就做什么，什么产品不赚钱就碰也不碰。可是现在能做大做强的公司却并非是做产品的公司，像阿里巴巴、腾讯、携程网、滴滴打车之流，他们经商的只是客户或资源。其中很多公司刚开始是并不赚钱，但是为什么它们还能生存下去？很简单就是因为有人不断地给它们投资。难道这些投资人是傻子，被这些企业给骗了不成？其实不然，他们比其他所有人都精明，只要公司一上市所有投资人的钱都能捞回来了。因此做企业的要懂得资本运营才能融到资(当然还得让投资方看到的是企业未来的成长价值，否则也没有议价的筹码)，反之不懂得资本运营的企业是永远做不大的。

顺便提一下，为什么中国境内优质的互联网企业都跑到国外上市？难道只是为了跟国际接轨？现在看来我估计是因为在A股上市的企业必须要是赚钱的公司，也就是A股只看重眼前利益而不是长远利益。这样导致中国股市里面的公司大部分在IPO的时候都会把报表整得很华丽，但上市之后就出现连年亏损。因此造假案是层出不穷，如果再抓的话肯定一大堆公司估计都是这样的。

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